With digital transformation being fueled by the Covid-19 pandemic, businesses have begun taking their operations online. And while there are numerous strategies that they are applying and spending their top dollars on – one key strategy that has been helping countless businesses generate high-quality leads and top dollars for years is none other than content marketing.
Content marketing is a strong marketing campaign that helps in boosting business and increase the percentage of ROIs of any company in a small time frame. It is a smart marketing strategy to catch your audience’s attention and at the same time help your business hit its KPIs. Here are some stats that prove our point further:
- Almost 35% of interviewed B2B marketers have established that they measure the success of their company based on Content marketing ROIs for each quarter.
- According to a broad study of top marketers, about 70% have stated that they can prove how content marketing has increased the growth in the number of leads and increased customer engagement.
- According to a report published by Hubspots’ annual inbound report, businesses that maintained their content marketing strategy as a priority saw a 13-fold increase in positive ROIs.
If you haven’t tapped into content marketing before, we’ve got you covered. This article clearly explains what content marketing is and why businesses should tap into its power in 2023.
Without further ado, let’s get started.
Content marketing- The ABCs
Content marketing is an inbound marketing strategy – where you’ll be producing high-quality content pieces that address your audience’s pain points and problems, helping you not only position your business as an industry leader but also create a great impression. This strategy is a pull approach rather than a push one.
There are essentially two parts:
- Content
- Marketing
Content includes blog posts, articles, press releases, podcasts, print publications, eBooks, and more – information presented in an attractive form across various media (written, audio or visual) with SEO expertise is what forms the content in content marketing.
The second part is marketing. This part is how you deliver the content to the target audience and how you expand the reach. When it comes to content marketing, even though you can build the highest-quality and truly value-adding content, it’s important to make sure that you are putting it in front of your audience in a strategic manner.
Why Should You Tap into Content Marketing in 2023?
The answer to the fundamental question as to why content marketing is used these days massively is: your target audience is online and they are always on the lookout for information. They hate those over-promotional emails and messages being forwarded to them by businesses all day. They genuinely hate being marketed to.
By creating tailored quality content that is accurate, optimized for search (SEO), and curated for the target audiences’ needs, your business is bound to reach heights – as here you will be attracting your audience towards your business rather than pushing your business in front of them.
The major plus points of content marketing have been listed below to help you understand why it is important:
- Content marketing is a strategy that creates awareness about the product you are selling, which helps educate the potential and existing clientele.
- Content marketing is a very efficient way to generate leads, increase traffic inflow and gain potential customers.
- Content marketing, when done right, helps build credibility and reliability for your brand.
Content Marketing Elements & Strategies: How to Get Started?
A strong content marketing strategy is a structured process that businesses should follow to achieve the best possible results. Following are the steps you should follow to build a fool-proof content marketing strategy for your business:
- Setting a target goal, mission, and KPIs is important before getting into the process. Creating a goal statement with information about who your target audience is, how you plan to reach them and what value they gain from the content you provide is the first step toward an effective content strategy
- Next is understanding the different types of content marketing and figuring out which is the best for your product. The different types of content marketing are as follows:
- Social media content marketing
- Infographic content marketing
- Blog Posts
- Podcasts
- Videos
- The most important step is devising a content plan, curated and tailored to the target audience. This includes understanding the customer and providing them with content they would want to see.
Conclusion
In the digital era, where everything is online, there is no other best way to grow your business than by attracting your business towards it.
Content marketing is a strategic, stipulated, and resourceful approach to skyrocketing your business growth and establishing a strong online presence.
