The Internet is a huge part of our everyday lives. With over 60% of the world population having access to the internet, we’re witnessing a massive shift towards digital.
Data fetched from a report indicates that an average person spends close to six hours using the internet. That’s huge. Such is the imprint of the digital world on our everyday lives. With such an impactful presence, it’s crucial for businesses to consider building a strong online presence – as it’ll help them not only put their business in front of their target audience online but also strategically hit their KPIs.
Your competitors with a decent digital presence already have an edge over your brand, even if what they have to offer is nowhere as good as your product and services. Not having an impactful digital presence is one of the big strategic mistakes you could make
To help you understand how important focusing on your digital marketing efforts is in 2022, we’ve put together this article – where we’ll be looking at the 3 BIG reasons why digital marketing is any business’s golden ticket in 2022.
Why is Digital Marketing Your Golden Ticket in 2022?
The key players in the market today are the B2B companies and consumer-oriented businesses that already have a well-established presence. With the pandemic still looming over us, it is much more challenging for SMBs to reach out to their audience and sell their products or services. And that’s where digital marketing saves the day. Digital marketing helps businesses, even the SMBs with little-to-no online presence, grow a steady audience over time and allows online consumers to know about your business with ease.
To understand better, here are the three main reasons digital marketing could be a game-changer for your business in 2022:
Your Audience is Online
Here are some facts based on a large scale study to help you understand how and why digital marketing is a fundamental business strategy:
- Of the 7.89 billion people on Earth, over 4.88 billion have access to the internet.
- Around 4.5 billion people are active on social media.
- People are spending about 6 hours 58 minutes, on average, using the world wide web.
So yes, it is safe to assume that the majority of your consumers are online, and the best way to reach out to them is by building a rock-solid online presence by implementing different digital marketing strategies like SEO, PPC, email marketing, influencer marketing, and many more strategically and systematically.
Building Brand Authenticity
How does a business build a brand? It may take years to get to a stage where the company is known as a “trusted brand” for the product they sell.
With digital platforms, your business can connect with its prospects and customers and sell your story of how, why, and what your product is.
This enables your brand to develop more quickly, gain thousands, if not millions, of consumers’ trust, and create leverage over other competitors.
This is primarily a massive advantage for people-oriented businesses that rely heavily on consumer feedback and word of mouth. Creating a connection is equal to more leads.
Creating great content on different digital marketing platforms equals generating enormous opportunities and gaining high-quality leads. Content with different media such as videos, exciting trends, informational news relating to your product can contribute heavily towards helping you build a solid online presence. Not only does this help in bringing in potential customers, but it also builds credibility for your brand.
Your Competitors are Online
Over 1.9 billion websites exist on the internet, of which a majority are businesses trying to put their products and services in front of their audience. This means – we can conclude that the competition is incredibly fierce.
And with cut-throat competitors vying for customers at an exponential rate, having a trusted digital presence can go a long way. Building a bold brand identity and online presence can give your brand the much-needed boost to thrive in such a competitive environment.
Conclusion
Your target audience is online, and so are your competitors.
And with such a massive spike in digital consumption, it makes sense for businesses to capitalize on this incredible opportunity and reach out to their target audience online.
And if you haven’t yet begun focusing on the shift towards digital, 2022 is the best time to do so.
Start today!
