It is that time of the year again – when you, as a business owner or marketing executive, are looking forward to revamping your digital marketing strategy and we, as a marketing agency, want to genuinely help you achieve the best possible results.
So, here we are rolling out this blog post to help you ace your digital marketing efforts this year and beyond.
Each year, there is a massive shift in digital trends categorized by the advent of new technology. At the same time, for the last two years, another BIG factor that has been playing a major role in guiding the digital marketing world is the Covid-19 pandemic. New and unexpected digital trends have become the foundation of digital marketing today.
And to achieve great marketing results, you need to learn about and incorporate these trends into your marketing strategy in a systematic manner. But – which trends are we talking about?
Let’s dive straight into them.
3 Digital Marketing Trends You Should Look Forward to in 2022
Trend #1 – The Future of Marketing: Video Marketing
People are obsessed with video content. This is because it is engaging, entertaining, and informative. This trend is foreseen to blow up this year. Social media portals such as Tiktok, Instagram and YouTube, are used by millions, if not billions, of people, especially by the millennial crowd. Almost 57 % of the world population uses social media daily and it is predicted that more than 82% of the internet traffic across different social media platforms will be driven by video content in 2022.
As the trend grows, businesses will tap into new, innovative ways to advertise their products and services with video content.
2022 is the year to strengthen your video marketing strategy. It is the perfect time to utilize this shift to your advantage.
Trend #2 – The Rise of Influencer Marketing (Again!)
The past year saw some negative coverage on the influencer market which made it a little untrustworthy form of ad campaigning. As unpredictable as the internet is, influencer marketing is back here again and this time it is stronger. Influencer marketing has been a brilliant strategy for brands to create a bond with the target audience. It makes the product appear more relatable and reliable. In 2022, there are a variety of social media channels and their features that brands and influencers can use to their benefit.
Recently, reels have become an important advertising tool and are currently extensively used by influencers.
Influencers are the go-to marketing tool to make your product seem more humane. For every dollar you spend on influencer marketing, your average ROI expectations can stand at $6.5. With a world full of tools available on the internet, there are various tools developed that can help you identify the right influencer for your business. So yes, influencer marketing is here for the long haul, use it to your benefit A.S.A.P.
